Korean ginseng is known as the ‘mystic herbal root of the East’. It enjoys a worldwide reputation. During the Goryeo Dynasty, the Korean ginseng was the most important trade item with China, and it had such a high status that the medicinal herb market could not be formed without the Korean ginseng. The reputation of Korean ginseng spread beyond China and Asia during the course of economic development, expanding to Europe and the Middle East. Branch offices and contact offices in main cities such as New York were set up to actively promote globalization of the Korean ginseng. As a result, CheongKwanJang now enjoys an enhanced global status exporting to 40 countries around the world. CheongKwanJang is the byword for Korean ginseng and a representation of the great cultural heritage of Korea. As a leading health food brand that promotes the excellence and value of red ginseng to the world, CheongKwanJang contributes to the health of customers around the world by not only increasing its exports but also playing the role of a private diplomat.